DIFFERENCE BETWEEN EXPIRY DATE AND BEST BEFORE DATE

According to all food safety agencies the difference between the expiration date (ED) and the best-before date (BBD) is explained by the fact that the expiration date is set for products whose microbiological composition changes, and once expired, these can be harmful if consumed; on the other hand, the best-before date (BBD) is set for products that, once that date is reached, do not undergo microbiological changes—what may happen is a loss of aroma, slightly oxidized flavors, or color changes, but it is in no way harmful for consumption.

Regarding beers, manufacturers apply a qualitative criterion to mark the BBD. Beer should be consumed within the estimated time in which the beer retains its organoleptic qualities, meaning it maintains its flavors, aromas, and color intact. A pasteurized beer will generally have a longer BBD, because pasteurization preserves the flavors and aromas that have not been lost during that process; unpasteurized beers retain all their aromas and flavors but have a shorter BBD. Different packaging systems, transport, and cold storage of the beer also play a role.

By the way, we keep all our unpasteurized beers in cold storage, guaranteeing storage quality and extending their BBD, if possible, as they have not undergone sudden temperature fluctuations.

But despite everything, sometimes beer does not sell at the pace we would like, and there are beers that, due to their proximity to their BBD, we do not put up for sale, not because they are unfit for consumption, but because consumers reject them. However, we are reluctant to reject them and feel it is a shame not to give them one last chance.

That is why we have created the AGAINST THE CLOCK Pack; in it, you will find 12 different beers nearing their BBD that have been kept in perfect condition.

Get your pack for €14.95 plus shipping costs