United States

American Beers

Craft beer producers all over the world owe a great deal to the US craft movement, which blossomed in 1978 thanks to micro-producers who managed to get President Jimmy Carter to approve an amendment, allowing individuals to produce 100 gallons of beer for their own use; at that moment, the Homebrewer movement was legally born. The Homebrewer collective was the precursor to the Craft movement. Legions of enthusiasts produced their own beer and began to value and consume beer from the country's first microbreweries, such as Sierra Nevada in California or Boston Beer Company on the East Coast, true pioneers who, at the helm of small craft beer companies, started this adventure in the late 70s. Since then, the emergence of brands across the country formed a vast network of small venues, which produced beer and dispensed it in their own bars or Tap rooms. This business model has been transferred worldwide, being one of the ways many Craft brewers start their business and ensure the sale of their product.

Thanks to social media and global communication, the rest has been done; technical innovations made by a brewer in their factory are practically broadcast live. This means that the brewing community knows each other and everyone learns from one another. The Craft market is unstoppable, with Craft beer accounting for 15% of total beer sales in the United States.