Club Mate

The stimulating revolution coming from Bavaria

At a time when energy drinks followed the same artificial and predictable pattern, Club-Mate broke into a different concept: natural, refreshing and with history. Its origins date back to 1924, when Georg Latteier discovered the drink “Sekt-Bronte” in Dietenhofen, Bavaria, based on mate tea leaves, already used for centuries by South American indigenous peoples for their stimulating properties and health benefits. That spark was the beginning of a journey that would forever transform the category.

After World War II and a period of rebirth, the recipe evolved into what we now know as Club-Mate. In 1994, the historic Loscher brewery took over the license and re-launched this iconic drink under its current name, taking it far beyond Bavaria. With its slightly sparkling, herbal and refreshing profile, it consolidated as a natural and different energy alternative, conquering Germany and much of Europe.

Today, Club-Mate is more than just a drink: it is a culture. From its mate tea recipe to its identity linked to creativity and counterculture, it represents the choice of those who seek real energy without artifices. At Beer Republic, this arrival is a reason for celebration: a new way to enjoy, activate the senses and toast the authentic. If you are looking for something different in each sip, Club-Mate is your next discovery.