On 14 June 1898, Eugène De Ro produced his first high fermentation beer, starting what would be a success story. Four years later, he added low fermentation beers to his repertoire. The impact of his beers was such that, in 1913, Haecht’s Dairy Company and Brewery was consolidated as one of the best Belgian breweries.
During the 1920s, the transport of its beers by rail to Brussels, known as the “beer tram”, became a symbol of the expansion of the brewery. In 1950, De Ro established the first bottling plant and, after his son-in-law Alfred van der Kelen took control, the brewery grew with acquisitions throughout Belgium.
After Alfred’s death in 1968, his son Fréderic led an ambitious international expansion, with acquisitions in the Netherlands and France. Under his command, the brewery modernized its production in 1990, reaching its current status as the third Pilsener brewery in Belgium. In 2020, Baudouin van der Kelen, the fourth family generation, took command to continue the legacy. With the acquisition of the Canadian micro-cerveserie L’le d’Orléans in 2016, Haacht Brewery brought his craft brewery tradition to Canada and North America.
Today, Haacht Brewery continues to combine tradition and innovation, looking forward to the future while maintaining its roots in brewing excellence.